As a key part of digital marketing, social media marketing focuses on building or improving a brand or company’s presence on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It involves creating and publishing content, interacting with followers, and running ads.
What is Social Media Marketing?
- Content Creation: Posting images, videos, stories, and live streams that represent your brand and engage relevant audiences.
- Optimization: Maintaining and improving your profiles
- Brand Building: Building your brand’s reputation and visibility by connecting with customers and sharing your story.
- Engagement: Following and interacting with followers, customers, and influencers to build a community around your brand.
- Analytics: Tracking and analyzing the results of marketing efforts to identify what is working and leverage the strategy for better results.
How it works
- Connecting with customers: Social media allows businesses to connect with potential customers around the world, overcoming the limitations of traditional marketing.
- Traffic routing: Externally directing visitors to your company’s landing pages
- Community building: To build loyalty to your brand, companies need to build relationships with their users in the form of digital communities
- Customer support: This type of service has become imperative and a priority for businesses to avoid customer churn in the early stages of building customer loyalty.
