CRM is an abbreviation for customer relationship management. It is a digital platform that helps companies manage interactions with existing and potential customers.
The very backbone of the system is an information system that stores customer information such as phone numbers, emails, and social media.
CRM is an inevitable tool in the development of a company, regardless of the industry, in order to increase the principles of efficiency and effectiveness.
When choosing CRM software, you should start with a few facts related to its market.
The greatest interest exists in the Retail industry with B2C and B2B business types. Looking at departments, the sales department uses the resources of this information system the most.
In comparison with web-based/hosted CRM, an increasing number of companies decide on the Cloud base variant.
In comparison with web-based/hosted CRM, an increasing number of companies decide on the Cloud base variant.
Quite expectedly, the main motives for purchasing CRMs are the management of revenue and cost drivers, a centralized database, and KPI monitoring.
As far as user experience is concerned, the barriers to introducing CRM are the first and fifth years of the company’s existence.
In addition to resistance to the introduction of the system, often companies switch to another CRM due to the lack of the right tools (right features) and customer support.
On the other hand, important features when purchasing a CRM are functionality and usability. This is more important than company reputation, reviews or recommendations.
In terms of customer base, Salesforce, Zoho and HubSpot are at the top of the list.
